The leadership team uses conservative financing while seeking to provide attractive returns to investors. The leadership team values transparency and commits to keeping investors fully informed of financial practices and policies through frequent communication and quarterly reports.

The McFarlin Group people have worked together for over 16 years and have senior living experience that includes over $2 billion in total project costs over the last 20 years.

Managing Director and Investment Committee Member

Matt has two decades of experience in senior living creating value in senior living investments and acquiring and building senior living communities. Matt currently focuses on identifying acquisition opportunities, building internal infrastructure while the company grows and driving value in the portfolio. Prior to forming McFarlin Group in 2008, Matt was a Vice President with a large, Texas-based senior living developer and operator. From 2001 to 2003 Matt was a Regional Marketing Manager responsible for marketing and initial leasing to residents for various senior living projects across the United States.

From 2003 to 2008 Matt led the planning, financing and structuring of senior living projects, coordinated and directed development and construction activities, and coordinated preopening and fill-up operational activities. Matt has had overall responsibility for senior living projects with project budgets ranging from approximately $10 million to $240 million. Matt has overseen the acquisition, planning and development of over 40 senior living projects in 14 states with total debt exceeding $650 million.

Matt holds a Bachelor of Business Administration with a double major in Finance and Real Estate Finance from Southern Methodist University. Matt was named an Ernst & Young 2015 Entrepreneur of the Year finalist. Matt is an active member of the Dallas Chapter of YPO.

Managing Director and Investment Committee Member

Mr. Rosen has been in the senior living industry for nearly a decade. Mr. Rosen joined McFarlin Group shortly after its formation in 2008 and has been responsible for the development, financing, and operations of more than $200 million in senior living real estate. Mr. Rosen focuses on structuring the financing for acquisitions and new developments, leading new development and renovation projects, and assisting in overseeing operations at its managed communities.  Prior to joining McFarlin Group, he was with a Texas-based senior living developer and was responsible for business and development planning, strategic planning, and financial advisory services for not-for- profit senior living providers.

Mr. Rosen received his Bachelor of Business Administration in Finance, Magna Cum Laude, from Texas A&M University in 2004.

Director of Real Estate

Jordan, joining McFarlin Group in 2024 as the Director of Real Estate, brings a dynamic focus on executing the firm’s investment prospects and bolstering the management teams within McFarlin Group’s investments in the Seniors Healthcare industry. Before joining McFarlin Group, Jordan served as an associate at Birchwood Healthcare Partners, where he engaged in diverse roles encompassing acquisitions, dispositions, recapitalizations, and asset management across skilled nursing, seniors housing, and post-acute healthcare services. With a BBA from the Ross School of Business at the University of Michigan, Jordan’s journey in seniors healthcare evolved from prior experience in sales, marketing, and supply chain management, revealing his true passion for real estate, finance, and the broader healthcare sector.

President of Operations

Ms. Haselman joined McFarlin Group in June of 2023 as a partner and President of Operations. In this role, Jill works directly with communities and operators to streamline the channel between McFarlin Group and its communities. Prior to joining McFarlin Group, Ms. Haselman was Founder and CEO of Senior Living Net Operating Impact™ (SLNOI™), a company focused on driving operating results through a unique culture and values process.

Jill is committed to helping the industry realize the critical importance of talent on the bottom line. After recognizing the industry trend of ‘talent apathy’, she and her team completed research for a groundbreaking senior living specific hiring assessment. Through statistically valid and reliable research and measuring motivations of those among the industry’s top 20% front line employees, her company introduced HIREimpact™ in May 2014.

Jill has a PhD (abd) in Organizational Development from Cornell University, a Master’s of Science in HR Management and Adult Education from Virginia Tech and a Bachelor’s in Marketing from Old Dominion University.